How to Launch a New Brand: 4 Tips that Work
Jul 19, · How to Launch a New Brand: 4 Tips that Work Give yourself enough time.. Your brand launch is an important event. People usually spend six months to a year planning Know your audience.. Your goal is to develop a strategy for your launch that will get your company in front of as many Brand. Apr 06, · Above all, always start by developing your Brand Strategy first. Think you are well informed about how to build a brand? Let’s recap the steps of brand building: How to Build a Brand. Discover the purpose behind your brand. Research competitor brands within your industry. Determine your brand’s target audience. Establish a brand mission statement.
We explore the brand issues that matter to you. From positioning and brand management to identity design. Actionable insight awaits. Develop a launch communications plan. Plan your communications by bramd. Determine who needs to hear what by when, and then use this as your roadmap for implementation. Brane your key messages and tailor them to each audience.
Everyone, from the brand and marketing managers and sales launcg, to your customer service and tech service people, need to thoroughly understand what the branx stands for. Train your employees well! Be everywhere your audiences are. Your launch needs to encompass your website, sales collateral, training materials, technical information, electronic presentations, loyalty programs, incentive programs and trade shows.
Be sure your creative delivers the message. This is your debut. Make sure that all launch communications support your brand strategy, visual identity system and key messages. Consistency is critical in building your brand presence.
Leverage luanch industry events. If there is a key industry event occurring around the time of your brand launch, use it in your favor. Involve the media, speak at seminars, use non—traditional promotional opportunities to command attention.
Sustain your communication efforts over time. Blitzing your audiences in multiple channels for three months and then falling into oblivion will not create lasting success, and it will give your competitors the opportunity to upstage you.
After launching, be sure to sustain your communication efforts over the long term. Invest in identity standards. How detailed should they 1 cft is equal to how many litres This depends on your organization. How much turnover do you have? How many people are responsible for producing communications? Is your organization multi-national?
Launh more variables you have, the more detailed they should be. Measure your success. Secure adequate budget. It may seem obvious, but be sure you have ample budget to gain the exposure and presence you need. Clearly, consumer brands have different requirements than B2B brands, but be sure to budget accurately so you can create the brnad you need to have in your industry.
There is nothing worse than launching a brand and then failing to support it. Share this article:. Back to Top.
Give Yourself Enough Time
Countless components and activities must be thought through and carefully orchestrated. Many audiences need to be introduced to the new brand, including internal audiences who are essential for the success of the launch, but are often forgotten. The quantity and complexity of decisions and actions that are required can turn a brand rollout into a bit of a nightmare! Brand rollout campaigns have lots of moving pieces, and many of the activities involved, such as public relations, require significant lead time.
Your rollout planning should begin at the very early stages of the rebranding process so you have enough time both to strategize and execute. Develop a brand rollout checklist to help you navigate the process. Work backward from the desired launch date to ensure you allow ample time for both design and production, including printing and manufacturing when needed. While you may want to discuss why your company has taken this new path with its brand, keep in mind that your message needs to be for and about your target audiences — the value your rebrand has for them.
Then develop a single idea that you can carry through all launch communications but customize for target audiences and platforms. With your target audience and priorities clearly defined and your rebrand story and launch idea in hand, you are ready to plan out the launch campaigns for each audience.
Each audience should have its own communications plan with release dates to ensure that you allow adequate time to create all communications. Based on the communication plan for each target audience, plot out all launch deliverables on a single launch timeline — including every step of the communication process for each audience and the exact communications being delivered. Download Our Brand Rollout Checklist. To start a conversation, fill out our contact form , or you can call or email us.